Startups succeed when everyone who plays a crucial role in that success has a stake in the outcome. But the process of issuing equity (whether in the form of stock or options) can be complex and anxiety-inducing. There are numerous pitfalls and the consequences for getting it wrong can be severe—both for the company and the team member. We’ll help you issue shares to founders and early hires, set up a stock plan (an ‘option pool’) for future employees, develop a strategy around equity compensation that aligns with your vision for the company, and systematize your equity issuance process so it’s not a resource drain (leveraging automation and technological resources where possible to keep costs down).
